March 2008

Look Print’s Series – 101 Marketing Ideas for Advertising with ‘BIG’ prints!

Look Print is pleased to bring you regular interesting facts and examples to make your marketing even more successful. Let us show you the world of large format advertising and its amazing possibilities. Today’s issue is focused on…

3-D Graphics - A true Point-of-Sale booster! 

Don't forget the "finish"!

Creating eye-catching promotions that grab the viewer's attention and allow the marketing message to be absorbed takes not only an original design, but also world-class execution with a flawless finish. The graphic itself is very important, but the finishing can prove to be the icing on the cake. After all, would you remember these classics if they included a not-so-great "finish"? The Mona Lisa in a dollar-store frame? Apple computers in an ordinary grey plastic housing? Chanel No.5 fragrance in a cardboard pack?

In this age of electronic digital displays and multimedia communication, the marketer has to ensure that his product manages to stand out in the crowd. Customers suffer under information overload: They have cravings for something that is fresh and inspiring, something that deserves their attention. 

One way to develop successful in-store graphics and interactive signage with more oomph is to produce 3-D graphics. Yes, a graphic that's cut in the tried-and-true rectangular shape may serve to "do the job", but does it really stand out? If you are creating an image of Johnny Depp, for instance, consider how much more impact a contour cut-out of the Hollywood icon will have.

Emotion sells, not price!

    With 3-D graphics you can revolutionize your branding. Nowadays, most companies try to catch attention
    with massive price reductions. However, dropping prices does not create brand value, it reduces it. On
    the contrary, 3-D graphics create brands and push full-price sales by lifting your promotion to 100%
    awareness when it is needed the most — at the moment of decision making!

Why are 3-D Graphics so revolutionary?

Enjoy! The following images can hopefully give you some ideas for your organisation:

Did the above article make you curious about 3-D graphics?

Call NOW on 02 9568 6855 or email to sales@look.com.au and ask for
one of our friendly Account Managers. Mention this newsletter and receive 
a $50 David Jones gift card for any 3-D graphics order over $500.
    
Don't miss out on your personal $50 David Jones gift card*- start boosting
your Sales with 3-D graphics today!