Look Print’s Series – 101 Marketing Ideas for Advertising with
‘BIG’
prints!
Look Print is pleased to bring you regular interesting facts and examples to make your marketing even more successful. Let us show you
the world of large format advertising and its amazing possibilities. Today’s issue is focused on…
"Sexy" advertising with Posters
What
makes a poster a poster?
How does a poster differ from a painting or a work of graphic =
art? A poster is typically a printed paper announcement that is displayed publicly and functions as a tool for the promotion of a
product, an event, or a sentiment or cause through image and/or text. A poster's principal task is to be noticed: it must attract attention
andinfluence the passerby.
How
did it all start?
The poster is a product of the big city. Theatre companies and
(book) printers in London and Paris were the first to make use of the poster. Food or household items were not really advertised
until the second half of the 19th century when more goods were offered andsimilar
products began competing for their customers. The political poster, the third large group after the cultural and the product poster,=20
developed, with a few exceptions, only around World War I.
How to
run a "sexy" poster promotion!
In our age of continuous technological change and innovation,
the poster has proven itself to be an adaptable and resilient
medium. The poster remains an important cultural and commercial
medium that allows broad visual expression of ideas, beliefs and product developments. Especially for commercial functions
the poster seems to be unbeatable. With the introduction of bus shelter,
shopping mall and airport advertising the poster became "sexier" than ever. The use of modern display
systems and poster medias makes poster campaigns the number one
choice of successful marketers. Here are a couple of examples how
stunning modern poster advertising can look like:
The
poster - your ticket into a world of high impact advertising!
Some facts:
Shopping Mall
Advertising:
Mall advertising is the perfect way to impact consumers as they are about to make their final purchasing
decision.
- 94% of adults visit malls monthly
- On average, shoppers spend more than $97 per visit
- 80% of mall
shoppers make at least one purchase
- Average time spent per mall visit: 75 minutes
- TEENS! Teens make 40% more trips to
the mall than other shoppers (52x each year)
Bus Shelter Advertising:
Each morning begins the same way: a
trickle of pedestrians and joggers out on the sidewalks soon becomes a flood of people running errands, going to work and school or just
getting a little shopping done. Through the end of the day's
rush hour and into the evening's entertainment, the streets are
busy. A perfect selling opportunity
for advertisers!
Bus Shelters act as a consumer magnet. Big, bold and night-illuminated, they are magazine pages come to
life. Whether providing broad-based coverage in many markets or targeted to a single neighbourhood, bus shelter advertising is perfect for high-end fashion and entertainment as it is for
packaged goods. These units enable advertisers to connect with consumers on an intimate level - face to face.
Airport advertising:
-Airline travellers are 80% more likely to have an annual
household income of $100,000 and more
- Frequent Flyers account for nearly 60% of all airport advertising impressions
-Airline travel remains remarkably consistent throughout the year
- During longer airport waiting periods airline
travellers take time to read advertisements
- 64% of airline travellers make a purchase at an airport store or restaurant
In a nutshell - Airports create a unique shopping environment. Travellers usually have the budget, time and mindset
for a purchase. The perfect atmosphere for your next poster promotion!
Did the above article make you
curious about advertising with posters?
Call NOW on
02 9568 6855 or email to sales@look.com.au and ask for
one of our friendly Account Managers. Mention this newsletter and take
advantage of this SPECIAL OFFER for Look Print E-News
readers...
Poster size prints printed on our HP Turbojet (the word's fastest
large format digital printing machine)
for:
AUD 7.90 / m2 (printed on high quality Yuppo synthetic paper)*
* Minimum order AUD 350
| 
