E-Newsletter 15/08/2006

Look Print’s New Series — 101 Marketing Ideas for Advertising with ‘BIG’ prints!

Look Print is pleased to bring you regular interesting facts and examples to make your marketing even more successful. Let us show you the world of large format advertising and it’s amazing possibilities. Today’s issue is focused on….

Floor Decals

Does this sound familiar?

You are using excellent creative minds and thousands of dollars in advertising to create sales.

But…

70% of your potential customers still don’t know which product/brand to buy when they enter shops.

Plus, at the moment of the purchase decision, your Ad is nowhere to be found.

Yes, …then floor decals can help you!

At last, there is a marketing tool that can transfer your advertising message in-store. In the past active emotional impact was only generated by expensive TV campaigns and billboards. With their large format and spectacular graphics, floor decals are ‘billboards on the floor’ that deliver the vibrancy of your promotion in-store. Floor decals literally bring customers to a halt, activating your marketing, right at Point-of-Sale.

Emotion sells, not price!

With floor decals you can revolutionize your branding. Nowadays, most companies try to catch attention with massive price reductions. However, dropping prices does not create brand value, it reduces it. On the contrary, floor decals create brands and push full-price sales by lifting your promotion to 100% awareness when it is needed the most — at the moment of decision making!

Why are floor decals so revolutionary?



A way of low cost advertising!

Floor Decals have the lowest ‘cost per thousand impressions ratio’ compared to any major marketing instrument. At roughly $1.50 per thousand impressions, floor decals transport your advertising message much more economically than TV, radio or magazine ad’s.

Floor decals are perfect for all industries (indoors and outdoors):






Interesting?


If you think floor decals could push your sales as well — contact us today! Our team is looking forward to find the perfect solution for you.

Call NOW on 02 9568 6855 and ask for one of our friendly Account Managers.

Mention this newsletter and receive double KOOL REWARDS points for your next floor decal promotion!


 



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Look Print
277 Parramatta Rd
Leichhardt NSW 2040
T: +61 2 9568 6855
F: +61 2 8585 1100
W: www.look.com.au
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