Look Print's Series - 101 Marketing Ideas for Advertising with 'BIG' prints!

Look Print is pleased to bring you regular interesting facts and examples to make your marketing even more successful. Let us show you the world of large format advertising and its amazing possibilities. Today's issue is focused on….

Window Decals

Stand out in a crowded world!

Today's retailers face several marketing challenges, one of which is the customer's perception of the business. In an urban setting, a store competes with hundreds of others. Frequently, one business looks like another. Colourful, bold window graphics always attract attention, even if a retailer has a less-than-prime location.

Good look, low cost

Compared to other sign systems, window treatments provide tremendous value at a very low cost. Material and labour charges are usually lower. Also, shipping decals incurs lower costs than freight charges for a large wood, HDU or metal sign. Application and maintenance costs are also much lower. Whether the graphics are installed on the window's interior or exterior, vinyl application is comparatively fast and easy. By contrast, conventional decoration methods often become major construction projects that can disrupt store traffic. Plus, unlike paint, vinyl graphics don't subject customers to noxious fumes.

Projecting the right image

Changes in public attitudes are very difficult and costly to measure. But, a well-designed identity package can give a store a facelift it needs to create a positive response. You don't need market research to know that consumers prefer shopping in a clean, modern-looking, cheerful environment. Employees also exhibit a more positive and productive attitude in a clean work environment. A building's graphics program, which includes window graphics, can contribute to changing the store's atmosphere.

What are YOUR benefits?




Conclusion

Visual impressions mold our perceptions of products and companies. More importantly, these impressions influence our buying patterns. As such, planned visual communications are retail necessities. Bold, colourful window treatments help retailers create visual images. With a well-planned, window-graphics program, retailers can expect increased store traffic and higher sales and profits.


Enjoy! The following images can hopefully give you some ideas for your oranisation:


Did these images make you curious?

If you want to experience the unique advantages of window graphics, don't wait! There was never a better time to try these breathtaking products. Our team is looking forward to finding the perfect solution for you.


Call NOW on 02 9568 6855 and ask for one of our friendly Account Managers.

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